2010年4月17日星期六

Marketing and PR WAR: Green VS Green Washing! 綠色大戰,咪被人騙!

Grrrrreen Washing: Who are exposed?

When living green become a chic lifestyle, Green business have a fatal war with the green washer. Green Washer means, green pretender, they are not green but they tell and promote themselves as green.

How to find them? Back to basic: ingredients list. Most green washer try to hide and if a brand said they are green but they do not  show their ingredient list. Definitely, a green washer. Besides, with certification always help.

I remember that when Victoria's secret launched their Green beauty line, they do not show their ingredients list on the pack because they want to hide and lie.
People are willing to pay a higher price for green & organic products because they want to be healthy and help to save the planet.
However, Green Washer are so bad to take advantage of it. They sell toxic products with green advertisement. Pretty smart. So check before you support green or you will be cheated.

綠色大戰,咪做水魚?!當LOHAS生活變得時尚有型,就有人出嚟呃錢。 Green Washer綠色騙子;就是那些扮綠色、扮有機的騙子,他們真的勁醒,知道人們願意付出較多的金錢去購買綠色產品,於是他們乘機來騙一筆,推出所謂的綠色或有機產品,大賣廣告,你幫襯便被騙了。
點樣防騙?睇成份表囉。如果連成份表都無,就知乜事喇!Victoria Secrets 推出的有機護膚品,連成份表都無,因為它根本是加了少許有機成份的化學護膚品,最後被美國當地的博客踢爆。你賣化學成份護膚品無問題,但不要走來騙我,說是有機。因為,這樣我會很憤怒並把你的惡行公告天下。

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